Madison Mutual Enlists NSI Marketing Services for Website Redesign
(St. Louis, MO February 26, 2010) - NSI Marketing Services today launches Madison Mutual Insurance Company’s redesigned website that will enhance the usability for customers and prospects. NSI’s new design ensures an intuitive interface with search-engine optimized content that assists the visitor in finding just the right information in a friendly, accessible site.
Building on the insurance underwriter’s long-standing reputation for customer service and open communication, Madison Mutual’s new online platform is tailored to the needs of each agent or client. The company’s brand identity, “The M Means More” (also created by NSI), is reinforced by both the site design and content. Additionally, the site supports Madison Mutual’s network of independent agents by providing each agent their own templated page on the site and directs prospects to the agents through a robust search function.
The website will be refreshed to showcase the many products available from Madison Mutual. The navigation will include a search function for finding agents by name, get a quote and report a claim. The site will also feature general information, which includes Tips on Storm Damage Repairs, Steps to Follow After a Car Accident and Protecting Children on the Farm. These additional search functions and content will improve the use for visitors in need of information on the services provided by Madison Mutual.