Ansira Designs Metro Train Wrap Promotion for Rawlings
ST. LOUIS, MO (May 1, 2010) – Rawlings Sporting Goods recently enlisted Ansira to develop a local promotion with the intention of highlighting its baseball and football-related products in the St. Louis area. With the objective of raising brand awareness for Rawlings and these products, Ansira developed a unique promotion through the creation of a full-sized Metrolink train wrap.
Ansira began by working with Jarden Team Sports to obtain Rawlings baseball and football-related photography to highlight in the promotion. From here, Ansira managed all creative design and production of the Metrolink train wraps. Ansira provided the final graphics to Lamar to be applied to one Metrolink train with a high frequency of stops near the baseball and football stadiums in downtown St. Louis, running for 28 weeks through the end of November 2011. This will achieve Rawlings's goal of increasing brand awareness of Rawlings's products in the appropriate demographic.
The Rawlings Metrolink train may be seen traveling along 46 miles of track, loading and unloading at 35 stations, and the 110,000 daily Metrolink riders have the opportunity to ride the Rawlings-branded Metrolink train.
