NSI Welcomes Chrysler to Co-op Department
New Program Thrives
ST. LOUIS, MO (November 17, 2009) — After winning Chrysler over with its expertise in the area, NSI Marketing Services signed a one-year contract with Chrysler to administer its Promotional Allowance Program, adding the manufacturer to NSI’s roster of Co-op accounts. The Chrysler PAP, which piloted with NSI from March through July 2009, had such a positive response from dealers that Chrysler decided to launch its first-ever Co-op national program. The program launched on October 1, 2009.
NSI’s Chrysler account team, comprised of Susie Weitzer, Amy Asahl, Elaine Poplstein and Beth Pogue, trained and familiarized dealers with the new program for weeks following its launch through WebEx seminars. Since the completion of the Web trainings, the program has been booming with success and continues to receive positive feedback from dealers.
Chrysler has nearly 2400 dealers nationwide. Over 95 percent of this dealer body has opted-in to the program and 43 percent has utilized the program’s Pre-Approval process in the first two months. Poplstein commented that dealers are “very excited about the program and cannot believe how much easier it is than they originally thought.”
The program was created to support dealer marketing, while ensuring that dealers maintain the integrity of Chrysler’s brand. A support center, manned by NSI, is available during business hours to assist dealers and their advertising representatives with any program questions and concerns. In addition, a robust program Web site allows both dealers and Chrysler field and corporate personnel to access real-time claim status and program reporting.