NSI Launches Trade Promotion Program for FIAT
ST. LOUIS (November 2010) – Because of the unique personality of the brand, Chrysler Group recently implemented a co-op program for FIAT. The FIAT group enlisted NSI Marketing Services due to the company's experience managing the Chrysler Promotion Allowance Program.
The FIAT Marketing Allowance Program (FMAP) was launched in November 2010, two months following the contract award, with a customized online platform that provides the studios and FIAT corporate personnel with on-demand reporting and program details. With its experience in developing and managing trade promotion programs for new brands, NSI worked with FIAT to create a flexible program in terms of guidelines and processes. Hence FMAP (and NSI's administration) can be responsive to the marketing needs of the studios as those enterprises launch and grow.
Because new studios are opening on a staggered timeline throughout all of 2011 and beyond, NSI is providing considerable one-on-one support and training to the FIAT studios and the newly-created Brand Managers within the Chrysler regional offices.