The Win-Win-Win Situation at W Hotels
ST. LOUIS (February 11, 2011) – When Ansira teamed up with Acura and W Hotels, the three aimed to build an experiential marketing program that would create happy hotel guests and customers for the carmaker's sporty MDX and its full line of luxury vehicles. They anticipated that their efforts would create an industry-wide buzz. And it has!!!
The Acura Experience has been featured in a number of recent publications. In "The Shift," which covers the transformation of today's marketers into tomorrow's growth leaders, Scott M. Davis describes the valued partnership between Acura and W Hotels. In particular, the author discusses how this combined partnership has proven to be the single most important area where a marketer has achieved the highest profile while making a significant impact (pages 54-55). In "The Next Evolution of Marketing," author Bob Gilbreath elucidates how The Acura Experience is a "win-win-win experience" for W Hotels, Acura and the consumer (page 206). Finally, author Joe Calloway presents the benefits and convenience of The Acura Experience in "Becoming a Category of One" (page 174).