The North Face Extends Brand Promise to Dealers and Retailers with Digital Marketing Resource Program
The North Face takes pride in extending its brand promise of excellence to its relationships with the company's independent dealers and retailers. So when channel partners complained that the Cooperative Advertising and Digital Asset Management programs were fragmented with multiple Web sites and slow trade fund reimbursement, and that no means existed to order store fixtures and signage online, TNF addressed these challenges by engaging Ansira to provide an integrated, service-oriented program.
The Ansira-developed and managed The North Face Dealer Marketing Resource Program is a consolidated, streamlined digital asset solution for dealers and retailers to access marketing materials, photographic assets, brand guidelines, program changes, co-op administration, event marketing tools, SWAG and Print On Demand. Plus, dealers can order the all-important TNF store fixtures and graphics through a third-party vendor… all under one roof.
The online Dealer Marketing Resource Center includes functionality that met TNF's integration objective: (1) a seamless pass-through to the co-op program so dealers and retailers can easily check balances, submit claims and view account fund reports; and (2) customized advertising functionality that can match product image, name, description and price with simple, intuitive, limited-click customization; and (3) single transaction execution to order customized marketing materials AND store supplies such as fixtures, signage and other store-specific supplies.
Overall, the program was designed and has proven with over 12,000 orders and downloads, to improve dealer service and satisfaction, reduce administrative costs, increase efficiencies and protect The North Face brand in all dealer and retailer marketing.