RAZOR ANNOUNCES LAURALIISA GUDGEON AS VICE PRESIDENT, CLIENT PARTNERSHIP
DALLAS, Texas - 11/26/07 - RAZOR, a business building agency that specializes in customer-level marketing, announces the promotion of Lauraliisa Gudgeon to Vice President, Client Partnership. Gudgeon will continue to oversee the Rent-A-Center relationship for RAZOR.
Gudgeon has worked on the Rent-A-Center relationship for over nine years and has worked in the RTO industry for over 11. She joined Razor as a Senior Director of strategic planning and account manager in 2005. Prior to joining RAZOR, she served as a Director at EURO RSCG and as a Manager at Levenson & Hill.
Gudgeon received a BFA from the University of California, Santa Barbara.
About RAZOR:Ranked 9th on Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR Custom Built Marketing is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic "hub + spoke", the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 146 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com.
