DALLAS, Texas - 05/11/05 - RAZOR,a business building agency that specializes in customer level marketing, announced today that Tom Cole has been named Principal and Co-President.
Cole left JWT/Detroit where he led the Domino's Pizza business as Executive Vice President, Global Business Director. He had worked with JWT since 2003, starting as a Senior Partner. During his tenure at JWT, he built integrated marketing capabilities and contributed to two years of strong sales growth for Domino's. He was promoted in his second year at JWT to the lead post on the brand.
Cole has compiled accomplished careers on both the agency and client side businesses. He served as President of Brann Forbes, the successor agency to two highly respected retail marketing agencies, Brann Worldwide and The Forbes Group. Earlier, he had two stints at Pizza Hut, holding senior posts in regional and field marketing; strategic planning; national planning and new product marketing. He also was a Marketing Director at Hardee's Food Systems.
About RAZOR
Ranked 9th on the Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic hub + spoke, the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 146 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wendy's, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com. |
