DALLAS, Texas - 03/31/05 - RAZOR,a business building agency that specializes in customer level marketing, announced that it has been awarded the management responsibility for the Rent-A-Center marketing and advertising account.
"As part of the recent restructuring of Rent-A-Center marketing and advertising resources, RAZOR has been designated as the lead agency," said RAZOR President Dave Kirwan. "Our role is to integrate best-in-class resources to advance Rent-A-Center as the leading rent-to-own chain in the country."
"We selected RAZOR because of its success in offering retailers strategic, account management and execution excellence as well as expertise in seamlessly linking unbundled agency services," said Ann Davids, vice president of marketing and advertising at Rent-A-Center. "They were instrumental in the March 18 selection of Carat as our new media buying service and will support the RFP process for the creative agency."
Headquartered in Plano, Texas, Rent-A-Center, Inc. (NASDAQ: RCII) currently operates more than 2,800 company-owned rent-to-own stores in 50 states, Washington, D.C., Puerto Rico and Canada. The stores offer high-quality, durable home furnishings consumers under flexible rental-purchase agreements that generally allow customers to own the merchandise at the conclusion of an agreed-upon rental period.
RAZOR leverages proprietary analysis techniques to provide insights on more efficient management of retail marketing financial and agency support resources. The two-year old company manages $53 MM in capitalized billing for clients representing more than 15,000 retail units from its Dallas, Texas headquarters.
About RAZOR
Ranked 9th on the Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic hub + spoke, the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 146 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wendy's, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com.
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