DALLAS, Texas - 12/13/07 - RAZOR, a business-building agency that specializes in customer-level marketing, announces the appointment of Kala Siggers as project Management Director, Client Partnership.
In this role at RAZOR, Siggers will facilitate all project management-related tasks. Initially, she will assist in the operational process/procedure enhancements for the Domino's account before rolling the departmental directives out company-wide.
Siggers has 9 years of project management experience in software and Web site development, Relationship Marketing, and e-commerce platforms with budgets ranging between $2 and 4 million. She has worked with clients such as Kellogg's, Shire Pharmaceuticals, Marie Callender, Lowe's Home Improvement, Crest, Scope and MAX Factor. Prior to joining RAZOR, Siggers held PM positions at imc2 and Idearc Media(Verizon Spinoff). Under her leadership at imc2, the MAX Factor site redesign project earned a bronze ADDY and international critical acclaim for design and functionality. She has also received a Verizon Excellence Award and President's Excellence Award during her tenure at Verizon.
Siggers attended the University of Texas with a major in Political Science and English. She has also received PMP certification from the Project Management Institute.
Ranked ninth on the Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic "hub + spoke", the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 165 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wendy's, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com.
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