DALLAS, Texas - 03/06/06 - RAZOR, a business building agency that specializes in customer level marketing, has named Dino de León as Vice President, Creative Director and Michael Harrison as Vice President, Insight. Both new positions are based in the Dallas headquarters of the rapidly-growing, three-year-old business.
Michael Harrison, Vice President, Insight:
Michael Harrison joined RAZOR in August 2005 as Vice President, Insight. In this position he oversees insight, analytics and marketing applications for clients such as Domino's Pizza, Habitat for Humanity and Rent-A-Center.
Harrison has more than nine years experience in the development and implementation of retail focused marketing solutions. He has worked with numerous Fortune 500 retail clients such as Sirius Satellite Radio, Circuit City, Mazda, Blockbuster, ADT Security, Sony, Sunglass Hut, Safeway and BMW. Prior to joining RAZOR, Michael served as Vice President, Director of Analytics for Doner Advertising in Southfield, Michigan.
Harrison received a Bachelor of Arts in economics with a minor in business administration from Elon College, Elon, N.C. He went on to earn a Master's degree in economics from Eastern Michigan University, Ypsilanti, Michigan.
Dino de León, Vice President, Creative Director:
Originally from Dallas, Dino de León spent the last three years in leadership roles with St. Louis promotional agencies, Zipatoni and Moosylvania Marketing. Upon returning to Texas, de León's focus will be generating new business and bringing innovation to current clients, while engineering the continued growth of the RAZOR creative department.
With 14 years experience creating fresh ideas and leading creative teams in developing strategic work, de León brings a diverse mix of client and category experience. Former clients include; Pizza Hut, Bacardi, CompUSA, T.G.I. Friday's International, Dave & Buster's and Footaction USA.
De León also served as Vice President, Creative Director at Brann Worldwide – Dallas. He has a Bachelor of Fine Arts degree in illustration/ art history from the Savannah College of Art and Design in Savannah, Georgia.
About RAZOR
Ranked 9th on the Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic hub + spoke, the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 146 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wendy's, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com. |
