DALLAS, Texas - 06/24/08 - RAZOR, a business-building agency that specializes in customer-level marketing, announces the appointment of Camara Clifton as Chief Development Officer.
In this role at RAZOR, Clifton is responsible for agency business development and strategic cross selling. In addition to being the senior level contact for delivering RAZOR services to Archway clients on strategy and specification, she also is the lead strategist and architect of where/how Archway services can be deployed for RAZOR clients.
Clifton has held senior positions with Habitat for Humanity International and leading agencies within Havas, HawkEye Communications, Omnicom Group, True North Communications, and Publicis Groupe. Her former client experience includes clients such as Hilton HHonors, AT&T Wireless, JCPenney, FedEx, McDonald's, and SuperCuts.
Clifton majored in political science at The University of Texas at San Antonio and continued her graduate studies at The University of Dallas, Biblical School. Additionally, Clifton has completed coursework at Indiana University Fundraising School.
Ranked ninth on the Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic "hub + spoke", the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 165 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wendy's, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com. |
