DALLAS, Texas - 06/24/08 - RAZOR, a business-building agency that specializes in customer-level marketing, announces the appointment of Ralph Pici, Vice President, Business Planning & Strategy
In this role, Pici will direct brand strategy, business planning and analysis and marketing communications for RAZOR clients.
Ralph has over 18 years of agency and client-side experience in brand marketing, digital and strategic planning. He has worked for clients like Discover Financial Services, Capital One, Cingular Wireless, Pepsi and Frito-Lay. He also worked for The Walt Disney Company in Brand Marketing for Disney Vacation Club where he re-launched that brand and led new growth initiatives.
Pici holds a degree in Marketing from Penn State University
Ranked ninth on the Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic "hub + spoke", the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 165 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wendy's, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com. |
