DALLAS, Texas - 08/07/08 - RAZOR, a business-building agency that specializes in customer-level marketing, announces the appointment of Erich Kirk, Senior Director, Communication Strategy Planning.
In this role, Kirk will develop and lead marketing and communication strategies that are fueled by customer insights for RAZOR clients.
Erich has over 10 years of agency and client-side experience in brand and consumer marketing, operations and strategic planning. He has either worked for or developed high-value partnerships with Fortune 500 companies such as Frito-Lay, UPS, Yahoo!, Gateway, Travelocity, 3Com and Disney. He is also known for being one of the co-creators of the first internet celebrity and international, online reality dotcom's in 2000, DotComGuy.com.
Erich holds a degree in Marketing from the University of North Texas.
RAZOR is a strategic marketing agency that is redefining the role of agency-client relationships. By applying the accountable disciplines of direct response to all marketing efforts, RAZOR uncovers smarter ways for clients to grow customers and build business. This approach drives results for leading retail brands such as Domino's Pizza, Rent-A-Center, Blockbuster, Baskin-Robbins and GameStop. For more information visit razordriven.com
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