DALLAS, Texas - 01/02/04 - RAZOR, a business building agency that specializes in customer level marketing, announces the promotion of Chip Gorman to Managing Principal.
Gorman joined RAZOR in 2003 as Senior Vice President of Insight. He directs RAZOR's business insight work for all clients, including brand positioning work, consumer research, customer segmentation, sales and promotion analysis, and test recommendations and results reporting.
Gorman has 20 years experience in retail marketing in roles ranging from market research to media planning to account service. He most recently served as Senior Vice President - Insight and Data for retail agency Brann Dallas, where he directed work for Pizza Hut, Rent-A-Center, Popeyes Chicken and Biscuits, Footaction, Long John Silver's, TGI Fridays International, and several other retail clients. Prior to Brann, Gorman was Vice President - Research Director for Moroch in Dallas, where he focused primarily on the McDonald's account.
Gorman received a B.S. in Communications from Florida State University, specializing in advertising and market research.
About RAZOR:
Ranked 9th on the Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic hub + spoke, the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 146 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wendy's, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com. |
