DALLAS, Texas - 07/19/07 - RAZOR, a business building agency that specializes in customer-level marketing, has been engaged to provide strategic counsel, planning, and management of media and promotion for Wireless Toyz's local Territory Marketing Associations. The scope of work for RAZOR includes on-line and off-line media for both customer acquisition and customer relationship management.
"We are excited about partnering with RAZOR," said Gregg Kuperstein, President and Chief Operating Officer of Wireless Toyz. "We immediately recognized the value that RAZOR can bring to us given their successful track record with other multi-unit retail clients and their expertise in transactional retail marketing. We look forward to building our business together."
The first Wireless Toyz store opened In June, 1998 in Ypsilanti, Michigan. The company began franchising in July, 2003 and there are now nearly 200 stores operating in 24 states from coast to coast. It was ranked 202 on the Inc. 500 list of fastest growing privately held U.S. companies in 2006 and ranked 63 on the Entrepreneur "Fastest Growing Franchises" list in 2007.
About Wireless Toyz
Wireless Toyz offers one-stop shopping for mobile phone service, equipment and accessories from the top national wireless carriers as well as regional providers, plus satellite TV and radio offerings from industry-leading DirecTV, Dish Network and Sirius. As the leader in the wireless and satellite TV industries, Wireless Toyz is committed to offering customers the largest variety of cellular and satellite services available in one customer friendly location, staffed by knowledgeable and professional wireless experts. The company has more than 190 stores in 23 states as of March 2007. For more information, visit www.wirelesstoyz.com.
About RAZOR
Ranked 9th on the Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic hub + spoke, the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 146 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wendy's, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com. |
