DALLAS, Texas - 07/20/07 - RAZOR, a business building agency that specializes in customer-level marketing, announces the promotion of three staffers to newly-formed Director's positions. The new positions are based in the Dallas headquarters of the rapidly growing, four-year-old business.
Bo Nottingham - Director of Client Partnership
Bo Nottingham will serve as a Director of Client Partnership for Domino's Pizza. In her new role, she will manage the day-to-day operations and be responsible for growing customers for Domino's retail operations.
Nottingham has over 15 years of experience in account management, crisis management, marketing and business development. She previously held leadership roles at the Canadian Consulate General in Dallas, Targetbase, Patton Boggs LLP, TXU Energy and Freeman. Nottingham studied marketing and art design at El Centro Community College.
Brenda McClain - Director of Production
In this newly developed roll, Brenda McClain will lead the Domino's Pizza production team through the annual print planning and budgetary process for 2008. She will also facilitate development and implementation of new processes designed to enhance the breadth of RAZOR production programs. With nearly a decade of experience in direct marketing, McClain has led numerous projects involving clients such as EarthLink ISP, Cingular Wireless, Providian and Kessler Financial Services. She brings valuable knowledge and experience in identifying efficiencies in direct mail programs. McClain received her Bachelor of Science degree in Integrated Marketing Communications from Abilene Christian University.
Lori Anderson - Director or Client Partnership
Lori will serve as Director of Client Partnership for Rent-A-Center. In her role she will oversee all print creative and production for store marketing initiatives including POP, FSI and customer retention/win-back direct mail program, and the ongoing development of customer experience based on strategy. Anderson has over 11 years experience developing and executing strategic retail marketing initiatives for brands such as Blockbuster, FedEx Kinko's and T-Mobile. She also brings a wealth of partner marketing, project management and integrated marketing experience.
Anderson received her Bachelor of Arts in Communication Studies from Texas Tech University.
About RAZOR: Ranked 9th on the Entrepreneur Magazine's "Hot 100" list of the fastest-growing concepts in the United States last year, Dallas-based RAZOR is a new model in the advertising and marketing industry. RAZOR uncovers smarter ways for clients to grow customers to build their business. By leveraging customer data at the center of a strategic hub + spoke, the entrepreneurial start-up delivers innovative transaction-level marketing and manages traditional advertising as needed. RAZOR has a three-year growth rate of 750% and currently manages $170MM in U.S. billings with 146 employees. Clients include national retail industry leaders such as Domino's Pizza, Rent-A-Center, GameStop, Baskin-Robbins, Wendy's, Wireless Toyz and Habitat for Humanity. For more information, visit www.razordriven.com.
|
