RAZOR was founded in 2003 as a client resource and partner that is accountable for growing our clients' bottom line. We believe our philosophy and business model changes the client-agency relationship. CEOs and CMOs depend on RAZOR to spend their marketing dollars in ways that will drive the greatest return and customer profitability. Unlike most agencies, we won't run from this responsibility. In fact, we measure everything we do on behalf of our clients, not only to ensure that our go-to-market strategies and tactics are optimized, but to enable clients to measure, monitor and evaluate our performance. Bring it on.
We're confident we can make these promises because our proprietary Client Engagement Process and RAZOR Roadmap to ROI have consistently demonstrated they will deliver strong bottom-line results for clients, even in the most competitive business categories. Together, our process and practice areas enable RAZOR to optimize client marketing plans across both traditional and new media. We believe all media is measurable, even media that other agencies say can't really be measured.
