| |  | Dallas Business Journal - 05/28/10 | | Using social media tools to build business communities is the next step in social media." So said Lee Thurburn, president of NetOffer.
Now wallflowers, nerds and social misfits can interact with jocks and homecoming queens on a level playing field and people who were otherwise excluded from the conversation now have a place at the table. Like it or not, social media can and will profoundly affect how businesses connect with the community. How do you win the game? One play at a time. | |
|
|
|
| | | StreetInsider.com - 05/19/10 | ALTERIAN ANNOUNCES FIRST INTEGRATED SOLUTION FOR SOCIAL MEDIA MARKETING | Social Media Engagement Solutions help large, customer-facing organizations monitor and respond to online conversations with targeted content. | |
|
|
|
| | | Chief Marketing Officer Summit - 04/29/10 | ADAPTING TO THE DEMANDS OF THE MODERN CONSUMER | Tom Cole from RAZOR, a solution provider at the marcus evans Chief Marketing Officer Summit 2010, shares his thoughts on the challenges facing senior marketing executives in North America today. | |
|
|
|
| | | DMNews - 01/18/10 | Domino's delivers with centralized database | Pizza delivery dynamo Domino's has adjusted and evolved its CRM and list strategy for both direct mail and e-mail to address customers' preferences and their dynamic lifestyles. | |
|
|
|
| | | Alterian Press Release - 07/01/09 | CUSTOMER ENGAGEMENT AGENCIES SHIFT MARKETERS FROM ANALYZING THE PAST TO PREDICTING THE FUTURE | Engagement is the next generation of marketing, and will allow companies to have one-on-one conversations with customers and prospects. Alterian has joined forces with several of its most innovative agency partners to address the emergence of the Customer Engagement Agency. | |
|
|
|
| | | Yahoo! Finance - 02/20/09 | RAZOR A TEAM PLAYER IN RENT-A-CENTER INTEGRATED AD CAMPAIGN FEATURING "MAGIC" JOHNSON | Rent-A-Center announced the launch of an integrated advertising campaign featuring legendary sports figure Earvin "Magic" Johnson. | |
|
|
|
| | | MediaPost News Marketing Daily - 02/16/09 | WHAT'S WITH CHEESECAKE AND DR. PHIL? | During his Friday show, Dr. Phil mentioned one of the novel online involvement devices The Cheesecake Factory cooked up for Valentine's Day.
CLICK TO VIEW ONLINE ARTICLE |
|
|
|
| | | Dr. Phil - TV Show - 02/13/09 | THE CHEESECAKE FACTORY ON DR. PHIL | In the spirit of Valentines day Dr. Phil mentions The Cheesecake Factory "Share the Love" RAZOR designed microsite on his tv show. Dr. Phil and his wife take the "What Cheesecake Are You?" quiz.
CLICK TO WATCH THE VIDEO CLIP |
|
|
|
| | | Entertainment Tonight - 02/11/09 | THE CHEESECAKE FACTORY'S MARK MEARS ON ENTERTAINMENT TONIGHT | The company's SVP and chief marketing officer Mark Mears tells ET that customers can go online to participate in the "Share the Love" campaign, which allows them to enter information to be matched to the perfect cheesecake flavor.
CLICK TO WATCH THE VIDEO CLIP |
|
|
|
| | | Dallas Morning News - 02/05/09 | RAZOR ASSISTS RAC IN DRAWING HIGHER INCOME CUSTOMERS | With the RAZOR campaign of getting merchandise "you deserve without putting yourself in a credit crisis" and the current economic condition, Rent-A-Center is turning some higher-income buyers into renters. | |
|
|
|
| | | Promo Magazine - 02/02/09 | RAZOR HELPS THE CHEESECAKE FACTORY WITH 30TH ANNIVERSARY NAMING PROMOTION | The Cheesecake Factory is promoting its 30th anniversary with a contest that asks patrons to name the next cheesecake flavor for the menu.
| |
|
|
|
| | | Dallas Business Journal - 02/26/08 | RAZOR REACHES TOP 15 FASTEST-GROWING COMPANIES IN THE DALLAS METROPLEX | RAZOR announces being named #15 in the Dallas 100 by the Caruth Institute for Entrepreneurship at the SMU Cox School of Business. RAZOR has been included on this list consistently since 2003, placing #1 in 2006. To qualify for the 2007 Dallas 100, a business must be an independent, privately held corporation with headquarters in the Dallas Metroplex area and must demonstrate a 3-year sales history that reflects an increase in fiscal 2006, and have credit reports and character satisfactory to the Dallas 100. | |
|
|
|
| | | Dallas Business Journal - 07/06/07 | 2007 ERNST & YOUNG ENTREPRENEUR OF THE YEAR FINALIST | The result was RAZOR, a marketing and advertising services agency formed in 2003 that utilizes a "custom-built marketing" approach, diagnosing clients' needs and then customizing a plan, acting as a consultant to find the appropriate marketing avenues and outsourcing services as needed. | |
|
|
|
| | | Advertising Age - 04/30/07 | RAZOR REACHES TOP 40 U.S. MARKETING SERVICES AGENCIES IN JUST FOUR YEARS | The Ad Age Agency Report ranks RAZOR among the top agencies in the U.S by revenue from traditional advertising and in the top 40 marketing services agencies by 2006 direct marketing revenue - up ten slots from the 2006 report.
RAZOR had $13.1 million in direct marketing revenue, representing 46.9% growth over the previous year. | |
|
|
|
| | | Dallas Business Journal - 02/16/07 | INDEPENDENT AD FIRMS CARVE OUT THEIR NICHE | As an independent, Dave Kirwan, co-president of RAZOR advertising firm in Dallas, can attest to the fact that, with strong client relationships and the right formula, an independent agency can flourish. "The regional (independent) agencies have to have a point of difference; if not you get beaten out by the big guys," Kirwan said. RAZOR has enjoyed substantial growth with its "hub and spoke" business model. The company acts as a full-service firm for its clients, filling in gaps in services it offers by partnering with other specialty agencies. | |
|
|
|
| | | Pegasus News - 02/06/07 | BASKIN-ROBBINS INKS MARKETING PARTNERSHIP WITH ADDISON-BASED RAZOR | Baskin-Robbins, the world's largest chain of ice cream specialty shops, has selected Dallas-based RAZOR, an unconventional retail marketing agency that builds clients' brands and drives their transactions, to add new flavor to its advertising mix. RAZOR now works with Baskin-Robbins and its agency partners to develop integrated marketing programs, advance promotional analytics, support brand strategy, and create transaction-driving merchandising and promotional print programs. | |
|
|
|
| | | RacReview - 02/01/07 | NEW INITIATIVES SPUR POSITIVE CHANGES & GROWTH | Management guru Peter Drucker often said that the only way you can manage change is to create it. Rent-A-Center with the help of RAZOR created some strategies in 2006 to reinforce our spot as the leader in the industry. | |
|
|
|
