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Strategic Blueprints – We custom build each solution to meet our client's needs
Client: Domino's Pizza
Marketing Architect: Michael - Strategic Planning
Client Challenge: Build a centralized, automated database marketing platform for 1,400 franchisee clients.
RAZOR Driven Results: Production costs reduced by 24%, saving the system nearly $10 million annually. Plus, more than 90% of all franchisees are now using RAZOR targeting models – not surprising, considering the RAZOR approach drove a record sales week and increased direct mail ROI by 15 times.
Feedback: "RAZOR modeling increased the performance of Domino's direct mail. They don't stop until transactions reach the bank." Rob Weisberg - Vice President of Database Marketing, Domino's Pizza®
RAZOR Custom Strategic Blueprint: