Client Challenge: Respond to a changing marketplace with a refocused consumer value proposition, media mix optimization, and a new, RAZOR-led agency partner infrastructure.
RAZOR Driven Results: Rent-A-Center saw a 9-point swing in same store sales and a 70% increase in share value. Web orders increased +100% / site traffic +300%. Direct mail prospecting delivered 600% ROI.
Feedback: "RAZOR is refreshingly unconventional. They drive the strategy before landing on an approach. We really feel like we get the best solutions for Rent-A-Center business." Ann Davids - CMO, Rent-A-Center, Inc.
